Image via Indiatoday.com
Liquor and Airline baron Vijay Mallya today kick-started the “KFA Beer Bucket Challenge” in an attempt to raise funds for the cash starved Kingfisher Airlines. Modeled along the lines of the hugely popular ALS Ice Bucket Challenge, Mallya is confident of replicating its success.
Launching the campaign at his office in UB City, Bangalore, Mallya said, “Let’s face it, between ice water and beer, what do you think people will choose? Also, this challenge is about not wasting anything, I’m asking people to gulp down a bucket of beer and daring 3 others to do the same, or donate $100 to Kingfisher Airlines.” Mallya then gulped down a bucket of beer in less than half a minute, and went on to dare Siddharth Mallya, Virat Kohli and Chris Gayle to do the same.
The news has brought some cheer to employees of Kingfisher Airlines, but many feel that it would still not be enough. “It’s good that he’s finally thought of doing something to improve our fortunes, but if you ask a man to choose between drinking a bucket of beer and paying $100, he will choose the former any day! Not many people are crazy enough to pour a bucket of ice water on themselves, so they may donate $100 instead, but as far as a bucket of beer is concerned, who would say no? So we’re not sure the plan will work. Let’s see!” said an employee of KFA, still nursing hopes of being paid a salary.
Sources added that Siddharth Mallya, whose turn it was to take up the challenge, finished it successfully and went on to dare Sreesanth, Oommen Chandy and AK Antony to take up the challenge. “Well, they’re all in their home state right now and they’ve to take it up within 24 hours. So I see $300 coming in to KFA tomorrow! Hahaha!” an upbeat Mallya Jr is supposed to have exclaimed.